WOW is honoured to have been appointed ‘Official Sports Merchandising Partner’ for Heineken Kinsale Rugby Sevens. WOW Organic World is a successful producer and bespoke retailer of their unisex adults and children’s collection, sourced from 100% organic cotton. The combination of rugby values, quality and original Irish design are the pillars for WOW, an Irish – Spanish owned company.

Accordingly, WOW has designed and produced an exclusive signature range of rugby leisure wear specially designed for Kinsale Rugby Sevens, and made with washed organic cotton which offers a worn in texture and soft finish and which will include a selection of rugby shirts, polo shirts and t-shirts.

WOW showcased this exclusive signature range at the recent Kinsale Rugby Sevens press-launch and was honoured to present a bespoke rugby jersey from the new signature range to David Kilcoyne, prop-forward for Munster (200 plus caps) and for Ireland (56 caps).